About Us
At RareCut, we believe that jewelry should not only reflect beauty but also a commitment to sustainability and elegance. Our journey began with a vision to redefine luxury through innovative practices, combining timeless designs with environmentally friendly materials. As co-founders, Chirant and Ankush bring together a unique blend of passion and expertise to elevate the world of lab-grown diamonds.
Chirant is an ambitious entrepreneur dedicated to revolutionizing the jewelry industry. With a keen eye for marketing and a deep understanding of e-commerce, he is passionate about creating an exceptional customer experience. His relentless pursuit of quality and affordability ensures that every piece at RareCut represents not just luxury but also accessibility. Chirant’s drive to innovate is at the heart of our brand, making it a trusted choice for discerning customers seeking sustainable elegance.
Ankush brings invaluable experience from a legacy of excellence in the diamond industry. Having been immersed in the natural diamond business for generations, he possesses a wealth of knowledge about diamond quality, sourcing, and craftsmanship. His expertise allows RareCut to ensure that every lab-grown diamond we offer meets the highest standards. Ankush’s dedication to transparency and quality assurance underpins our commitment to providing customers with exquisite, IGI-certified jewelry that they can trust.
Together, we strive to create a brand that resonates with consumers who appreciate the blend of beauty, sustainability, and ethical responsibility. At RareCut, we invite you to explore our exquisite collections and be part of a journey that celebrates both elegance and the planet.